Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing better performance according to the reports, but how will investors take the news

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Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

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